Meet the Team
Over a decade in the making, Tastes Pretty Good is a product of four industry professionals united by their passion for world class hospitality. As chefs, entrepreneurs and innovators, our seasoned management group brings over 75 years of combined experience to the table.
We believe that dining is more than just sustenance. At Tastes Pretty Good, our core tenets are based on overdelivering on procurement, curation, operations, quality and experience.
Our restaurants are an individual expression of everything we love about dining together. From building stunning concepts to empowering excellence through service, we take pride in every aspect of the guest experience.
What sets us apart is our ability to blend meticulous operations with creative vision and make it look seamless. As a leading voice in Tampa Bay’s culinary landscape, we can’t wait to continue delivering restaurants that taste pretty good.
Jack Murray III, Chairman
Serial entrepreneur with a golden touch in the hospitality industry.
Managing Member: Tastes Pretty Good OpCo, LLC d/b/a Rocca, Streetlight Taco, Bar Terroir, Oro, White Wolf, Carnivore Club, Kingfish
Partner: Murray Bertron LLC, Electrical Engineering Enterprises, Tampa Wellness Partners, Tampa Bay Real Estate Holdings
Founder: SHPS, Advantec, Behealth
Past Owner/Operator: PODS, Custom Cable, Plant State Bank
Founder of the James K. Murray III Endowed Baseball Fund and the Murray Family Professorship, University of Virginia
Nick Reader, CEO
The strategic mind behind our group’s rapid growth and success.
Managing Member: Tastes Pretty Good
Co-Founder: Rocca, PDQ, Streetlight Taco
Owner/Board Member: Diesel Optimization
Former CFO: Tampa Bay Buccaneers
Ernst & Young 2016 Southeastern Entrepreneur of the Year
Greg Proechel II, COO
A culinary genius steering our operations to new heights.
Opening Consultant Chef, Rocca
Operations Consultant, Streetlight Taco
Chef / Owner, Pulpo Hospitality
Former Executive Chef of Le Turtle, NYC
Former Executive Chef of Ferris, NYC
Numerous Accolades from New York Times + Michelin
Bryce Bonsack, Culinary Director
The creative force behind our Michelin-starred offerings.
Executive Chef and Owner, Rocca
Chef at Blanca, NYC + Corton, NYC
Trained in various restaurants throughout Italy
Graduated from Culinary Institute of America, Hyde Park, New York
Various Accolades from Michelin, Tampa Bay Times, Creative Loafing’s Best Chef 2020
LINDSEY MOODY, MARKETING DIRECTOR
The brand visionary guiding our group’s growth and recognition.
Led marketing initiatives at BLT Restaurant Group in New York City
Contributed to multiple successful restaurant launches and brand campaigns
Expertise in brand strategy, digital marketing and public relations
Graduated from the University of Florida College of Journalism & Communications
DUSTIN FRENCH, WINE Director
The driving influence behind our wine program and sommelier mentorship.
Sommelier, Bar Terroir
Certified Sommelier & Advanced Sommelier Candidate - Court of Master Sommeliers
Former Sommelier and Wine Apprenticeship Mentor - Bern’s Steakhouse, Tampa, Florida
Creative Loafing Best Sommelier nominee, featured in Wine Enthusiast Magazine